Eradizol / Herferð
In Iceland there are rules about what text is allowed to appear in advertisements for otc medications. In the advertising campaign for Alvogen, we made a decision to focus on the imagery. This meant that the images, without any text, would have to visually communicate clearly the purpose of each medication. At the bottom of each advertisement you can see the packaging and the small print that comes with it. Eradizol is a medication for treating acid reflux.
Illustration: Noma Bar