Fungyn / Herferð
In Iceland there are clear rules about what text is allowed to appear in advertisements for otc medications. In the otc medication advertising campaign for Alvogen, we made a decision to focus on the imagery. This meant that the images – without any text – would have to visually communicate clearly the purpose of each medication advertised. At the bottom of each advertisement you can see the medication packaging and the small print that comes with it. Fungyn is a medication for treating genital yeast infection.
Illustration: Noma Bar